Q. What is your PR strategy?
Full-scale model of the Japanese Experiment Module KIBO, displayed in the Space Dome
1/20 scale rocket model, displayed in the Space Dome
The hub for PR at the TKSC is the Space Dome exhibition hall. But we are constantly working on new ideas to attract repeat visitors to the Planet Cube, where we feature the latest information on Japan’s space program.
Also, we would like to improve our exhibitions, designing them from the visitor’s point of view. For example, we have heard from some people who came with their children that they wanted to take more time to see the exhibits, but had no choice but to go home because their children got bored. In the future, if we create a space for young children to be able to play safely while their parents are walking around the exhibition hall, people will probably be much less concerned about visiting here with children. From this perspective, we hope to create a comfortable place for all visitors. Q. How does the TKSC interact with local residents? Many visitors are residents of Ibaraki prefecture or neighboring prefectures, so I think that some of them have been to the TKSC many times. To encourage people to become repeat visitors, we would like to hear many opinions and ideas for improvement.
Also, there are many research institutions and schools in Tsukuba Science City, where we are located. By building stronger relationships with them through joint projects, for example, we would like to improve our services towards our 40th anniversary next year.
Q. What is your vision for the growth of the TKSC?
We, the TKSC employees, take pride in playing a pivotal role in Japan’s space program. With such a spirit of responsibility, I would like the TKSC to be a place for cutting-edge R&D for satellites, launch vehicles and human space activity. I want to make sure that the center keeps generating significant results in science and engineering to improve daily life and to advance Japan’s national interests. And I hope it grows as a focal point to attract people who wish to work for such improvement and advancement. I would also like to provide an environment where the staff can fully demonstrate and use their abilities.
Another important role of the TKSC is to bring space-related information to the public, using the exhibition hall as the hub. My hope is that, by visiting the TKSC, people gain a better understanding of space and space development, and are inspired to learn more.
Yasuhiro Kawada
Director, JAXA Tsukuba Space Center
Mr. Kawada joined the National Space Development Agency of Japan (now part of JAXA) in 1978. He was involved in the development of guidance and control systems for the H-I rocket, and satellites such as the Engineering Test Satellite VI (KIKU No.6). After working in different departments, including ’public affairs department’ and ’safety and mission assurance department’, he was appointed to his current position in 2009.
